One of the very basic Poker tips that any poker enthusiast will give you is to Have Patience while playing. You should keep in mind that folding early and often doesn't necessarily make you a weak player. In fact, it helps you from loosing big. Top Texas Holdem players often fold 75% of their hands before the flop; still they are the ones always on top of the leader board. The idea is to only play when you have an advantage.
Another Poker tip that really works in this game is to Be a Little Aggressive i.e. don't be afraid to raise. When there are lesser number of players in the pot with you, the better it is to raise instead of call. So, the next time you play poker, play with an aggressive attitude.
Carefully analysing the strength of your hand is another Poker Tip which should keep in mind while playing this game. Any hand that is less than a pair should be folded at the earliest. Don’t expect the later cards will improve your situation if you have nothing in your hand.
Although bluffing is sometimes effective, but always keep in mind that this Poker Tip does not work if you are a poor player (players who overestimate the force of their hands). Moreover, if you try to bluff your opponents repeatedly or regularly, expert players will eventually sense your style and will know exactly when you are bluffing.
This Poker tip is quite important for a novice poker player. This is because most beginners think that if they have already put a large sum in the pot, they have to stay in, no matter how good or bad their cards are. Such thinking is wrong because you can't win a pot by just throwing money at it. If you're sure to be beaten, and there's no way your hand can improve to be the best hand, you should fold right away. The money you've already put in the pot isn't yours anymore, and you can't get it back just by playing a hand all the way to the end.
Lastly, the most common & most important Poker Strategy to win this game is to Bet Wisely i.e. bet with your head and within your means.
The above Poker Tips & Poker Strategies may not guarantee you to become an expert Poker player but will definitely make you understand the nuances of this wonderful game.